Next Steps
SEO and Internet Marketing
"Untold is unsold", web visibility is key
The internet is very large market place and to successfully do business in it, your e-commerce web site needs to be visible. 80% of web site visitors use search engines to locate what they are looking for. So, unless you have an unlimited web advertising budget (Pay-per-click), it will be very difficult for your web site to immediately acquire visibility. This is where Search Engine Optimization (SEO) techniques come in.
Our "one-two-three punch" approach
In order to make your ecommerce web site acquire visibility on the web and therefore sell your products and services, you need the following:
- Relevant content
- A keyword strategy
- Web "reputation"
Relevant Content
Our ezStore123 e-commerce software organizes your content for optimal visibility by search engines all the while presenting a modern, attractive and customizable page layout for your web visitors to enjoy. Many of our customers are amazed at quickly their pages made it into the internet charts and more importantly, stayed there. The answer is simple: we do not use any "tricks" to artificially push visibility, rather we built our shopping cart system following the advice of SEO experts. Combining a full product site-map, a site navigation system that is equally friendly to humans and search engines and category and products pages with fully W3C-compliant HTML and keywords and meta tags truly tailored to their vertical "marketing silos", ezStore123 insures that your content becomes highly visible on the web.
Keyword Strategy
We provide a full array of SEO and SEM (Search Engine Marketing) services to further help your web site succeed on the internet. Your business is unique and our SEO/SEM campaigns are really customized to your particular activity sector. Our internet experts use the industry-leading Krakken SEO software by ThemeZoom to compile a full marketing strategy, including comparative analysis of your competitors and identification of "niches" especially suited to your product or services offering. You will get a full "blueprint" along with precise recommendations on how to format and present your content. SEO/SEM campaigns are tailored to your budget, so you need not "break the bank" with an oversized web marketing proposition and can add more services as you go.
Web Reputation
Your web site will become even more visible if it is linked to by other web sites. This reinforces its search engine credibility or "reputation". But this can be a dangerous game. Some careless or downright fraudulent SEO outfits will register your site to hundreds of meaningless "link farms". This may work until the search engines realize the "link spamming" scheme and downgrade your web site ranking with no recourse. Our SEO experts will instead analyze your business model and recommend legitimate web sites "aggregators", such as Find, ShopWiki, etc... and/or any good (and legitimate) web sites representative of your business sector for your link exchange program.
In addition, the advanced Affiliate Module built right into our ezStore123 shopping cart enables you to receive applications from anyone that is interested in collecting a commission by referring visitors to your site. You have full control over the applicant vetting process and commission rate. The system then automatically tracks referrals. It allows affiliates to receive an e-mail notification when referred orders are processed and to check their commission report in real-time by logging on to their account. Everybody wins, your affiliates make money from referrals, you make more sales AND gain higher rankings in the process.
Our pledge of quality & integrity
We take your business very seriously and will not only assist you launching your site and increase its web visibility, but also - and more importantly - keep its good name. The combination of technology, ecommerce experience and search engine marketing services we offer means nothing without integrity and a deep understanding of internet "best practices". Your success is our success and we love nothing more than keeping our customers happy and returning. In fact, our customers stay with us for many years and that's the way we like it! We live and breathe new technololgy but also know that there is no substitute for "good ole fashioned" common sense and service.
