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Too late in the game to get into E-Commerce? NOT!

Amongst the most interesting figures in our industry: e-commerce sales now represent over 2% of total retail sales in the US, with a total of $54B changing hands in the electronic stores. This represents a 20% growth over 2002, which was already a record year.
E-Commerce is now part of life, with its trademark ease-of-shopping and 24/7 availability. Although security issues are still a concern, it is already safer to give your credit card number to an online store than to give it over the phone or even swiping it in a local shop.

Problem is, so far, only large companies have had the initiative (and the funding) to claim their stakes in the electronic market. Small and medium businesses have been left behind although some of them have successfully leveraged the potential of the internet. If you operate a small or medium business, you well know that watching the bottom line is essential, since funding for growth is available only through business loans or banks. You also know that internet infrastructure is expensive to acquire, maintain and staff.

Small to medium businesses are starting to realize that using outsourced IT services (and we mean outsourced from America, not third-world countries!),  they can benefit from the same marketing sophistication and high-technology as the industry giants. Large corporations have long understood that staffing offices for phone sales is a very expensive proposition. Yet, small to medium companies continue to have their sales personnel field calls for orders instead of pursuing new customers. As a result, sales personnel is not used as efficiently as they could and complain that their commission-based revenue gets 'stuck in second gear'.

A good internet and e-commerce strategy can address these issues:  Current customers can easily be directed to the web site to purchase their products. They will enjoy the convenience of getting in and out in minutes and the ability to shop 24/7. Best of all, they will never have to hear your 'on-hold music' again! As new customers come in, they can also become online customers. We call this process 'Sales Channel Conversion'.

Very soon, with good search engine optimization (SEO), NEW customers will be coming DIRECTLY to the web site, more often than not from areas beyond reach of your advertising budget. We call this process 'Sales Channel Enhancement'. Naturally, the irreplaceable expertise of sales and support personnel is still just a toll-free call away. Customers are happy, staff does more interesting work, everybody wins.

At //digital things, we are e-commerce enablers and care about all our customers, large and small. This is why we are offering a full range of e-commerce hosting and internet solutions. We back this up with a 99.9% up-time guarantee and proactive support. All functions of our systems are monitored 24/7 at 5 minute intervals.

With our new web site templates, you can build your e-commerce-enabled web site in just the time it takes to import your product information into the online store.
As a result, you can quickly be up and selling and you will benefit from a level of expertise, technology and guarantee of service available so far only to Fortune 500 companies. And by the way, we can handle your success: our e-commerce systems are scalable and will grow and mature with you!

Build your web site and internet catalog today with us, we will put you in the hi-tech driver seat all the while treating you as a customer 'the old-fashioned way'.

For more information about our e-commerce hosting plans and internet solutions, please contact us or check out our Hosting Plans.

Previous articles in 'Our World' chronicle:
- Internet Messaging: Is another IM war brewing?  
- Fighting SPAM: Triumph of the Obnoxious?
- Euro-style: The ECC single currency.
- Sorrow: The day the musician died.

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