The report provides a detailed analysis of sales amounts and percentages by product and/or country/state based on any given date range.
The report also features a 'Quick Stats' section reporting some useful statistical facts about your e-commerce activity.
By default, the system displays a sales analysis report for the last 30 days.
| Parameter Name | Description |
| Date Range |
Enter the 'From' and 'Thru' dates (dates always start at midnight). |
| Customer Type | Platinum
(B2B) only: Select customer type from the list. Default is 'No Filter'. |
| Show details by location |
Gold & Platinum
(B2B) versions only. Click this box to obtain a detailed report of sales by country/state. |
| Top 10, 25, 50, All Products |
Gold & Platinum (B2B) versions only. Select the number of top-selling products you want listed in the report. |
| Command Button | Action |
| Run | Runs the report. Click 'Run' to refresh the data after modifying parameters. |
| Graph |
Gold & Platinum (B2B) versions only. Converts the report displayed on the screen into a bar chart graph. |
| Prints the data displayed on the screen. | |
| Cancel | Exits the screen. |
| Quick Stats Field | Description |
| Quick Stats |
Useful statistics. |
| Active Customers | Number of active customers for specified date range. 'Active Customers' are either new customers or existing customers having placed new orders. |
| Orders | Number of orders received for specified date range. This includes only valid orders (new orders or orders having been posted and/or shipped). |
| Abandoned | Number of
abandoned orders for specified date range. Abandoned orders are any orders for which items were added to the shopping cart, regardless of whether the would-be customers actually proceeded to check-out. Note: Canceled or returned orders are not counted as abandoned. |
| Click-to-Buy Ratio | Ratio
Abandoned/Processed. The lower the number, the better, maximum value is
1 to 1 (100% conversion). In practice, any number lower than 2 to 1 shows a good web site's capability at managing buying impulse. Current internet-wide average abandonment ratio is 3 to 1. In other words, only 1 in 3 persons selecting an item will actually purchase it. Credit card denials or orders for which a gateway error or system error occurred are included in the abandonment ratio. High abandonment rates may indicate one or more of the following problems: - Bad marketing or price-point positioning. - High shipping costs. - Credit card gateway connectivity problems. - Web site technical problems (page errors, connectivity issues, poor navigation capabilities, insufficient bandwidth, etc...). |
| Units Sold | Number of units sold for specified date range. |
| Avg. Items/Order | Average number of items per order for specified date range. |
Output:
| Field Name | Description |
| All Locations |
Locations for which the report applies. |
| Units Sold | Number of units sold for specified date range. |
| Unit % | Percentage of units, always 100% for the report header. |
| Amount | Sales amount, not including taxes, shipping, surcharges and other costs or discounts. The amount reflect sales prices if applicable. |
| Amount % | Amount percentage for the line item, always 100% for the report header. |
Details by Country/State (Gold &Platinum versions only):
| Field Name | Description |
| Country/State |
Country/State sub-division. |
| Units Sold | Number of units sold for specified date range for the country/state combination. |
| Unit % | Percentage of units, always 100% for the report header, x=100% for report sub-division, indicating that subsequent percentages apply to the sub-division. |
| Amount | Sales amount, not including taxes, shipping, surcharges and other costs or discounts. The amount reflect sales prices if applicable. |
| Amount % | Amount percentage for the line item, always 100% for the report header, x=100% for report sub-division, indicating that subsequent percentages apply to the sub-division. |