Referrer

V3.0 Referrer

The Referrer screen is used to create and manage referrer programs (associate accounts) for web sites referring traffic to your e-commerce application.
This feature enables you to enter into profitable internet partnerships and to drive traffic to your web site

Traditionally, referrer programs have been focused on site to site (domain to domain) referrals. Our unique 'Domain Override' features extends the referring concept beyond domain and enables merchants to accept referrals from any document supporting hyperlinks such as e-mail, e-books and even MS-Word or Excel documents.
This method uses a unique code that 'overrides' the 'domain recognition' mechanism. The system can also be used to track internal referrals, for example the success of an e-mail campaign can be easily determined by 'tagging' e-mails with a referring code. Referrer reports will then be able to correlate any tracking code with the number of orders it produced.

Our referring feature is safe and cannot be defeated from the outside (spoofing) as all codes or domains are entered in the Admin Center under the control of the store administrator.

*Field Name*	*Description*
Referrer Name	Enter the name of the referrer (associate) in this field.
Referring URL or Code	The referring system uses two operating modes: 1. 'Natural Domain' Referring: This mode uses the domain the shopping cart page is referred to by some other site on the internet. This is the default mode. All shopping cart pages can be referred from other sites except the check-out pages (for security reasons). To create a 'Natural Domain' referrer: Enter the full HTTP path for the referrer's web site. Example: *www.myAssociateWebSite.com. ezStore123* automatically identifies any referring page within the specified domain. For example: 'www.myAssociateWebSite.com/hotdeals.html' will be recognized as belonging to the 'www.myAssociateWebSite.com' referrering domain. If you wish to enable the system to record referring information from web pages not belonging to or being generated by ezStore123, you will need to ask your VAR/ISP to include the 'esz123Init.asp' in all web pages receiving traffic directly from referrers. In most cases, only your home page needs to be set up this way. Notes about referring URLs: 1. If you set up a referrer as 'www.myAssociateWebSite.com', the system will also recognize referrals coming in as *'myAssociateWebSite.com'. However, the reverse is not true and the system will not recognize a 'www.myAssociateWebSite.com'* referral if the account URL is set as *'myAssociateWebSite.com'. Consequently, we recommend that referrer URLs be set to 'www.myAssociateWebSite.com'* by default. 2. Other types of domain referrals are supported, for example is is possible to set up a referrer URL as *'subdomain.myAssociateWebSite.com'. This allows referrers with complex site structures to be tracked and remunerated at the sub-domain level. In this case, exact domain match will be required and one account per sub-domain will need to be set up. 2. 'Domain Override' Referring (referral by code):* This unique features enables your web site pages to be referred from documents not originating from a web site for example e-mails, e-books or any document supporting 'hyperlinks' (such as document originating from Word Processors, Presentation Software, etc...). This feature gives you the opportunity to expand the commercial capabilities of internet-only referrals. It can be also used to track the efficiency of your various promotional efforts through e-mailing or other referring method by setting up one (or more) 'dummy' account(s). The 'Referrer' report will then be able to give you feed-back about return on advertisement. To create a 'Domain Override' referrer: Enter a code by which the referrer will be identified (for example 'MyAssociate'). When setting up the links to your shopping cart pages from documents, make sure that the hyperlink contains the referrer code, for example: **http://www.mySite.com/ezStore123/DTCatalogList.asp?TXREFID=MyAssociate&otherParameter=...** This method will override the 'natural' domain and force the referrer to be 'MyAssociate'. Note that the example provided above is for illustration purposes only and may require more parameters to be specified for the page (see integration manual for exact syntax).
Commission Amount	Enter the amount of commission you will pay the referrer for each successful sale completed by the system. Tip: Exercise caution when defining a 'flat' commission amount. Make sure that the commission amount is always inferior to the price of your cheapest item and consistent with your business profitability.
Commission Rate	Enter the commission percentage you will pay the referrer for each successful sale completed by the system. Tip: Exercise caution when assigning commission rate since this may impact your profit margin. Consult your CPA or CFO to make sure the discount rate makes good business sense.
Notify on Order/E-Mail	Click the check-box if the referrer wants to be notified in real-time of each referred sale on your web site. An e-mail will be sent indicating the amount of sale as well as a warning that the commission will be reversed if the order is subsequently canceled or returned. Provide the referrer e-mail address in the text box next to the check-box. The mechanism applies to all referrer types (domain and override).
Apply Date	The date the referrer becomes active. Note: 1/1/2000 means Jan 1st 2000 at 0:00:00. Shipping information can be entered ahead of time and will automatically apply when scheduled.
Expiration Date	The date the referrer ceases to be active. Note: 1/1/2000 means Jan 1st 2000 at 0:00:00.

Command Button	Action
Save	Saves the changes and exit.
Cancel	Exits the screen without saving changes.
Important information about apply/expiration dates: Notes: 1. Commission amount and commission percentage are cumulative if both values are specified. 2. Only one referrer can receive a commission for a given transaction. If you need to provide commission 'splits', please contact //digital things or your Service Provider.