The FrequentSurfer ® program
is a unique Customer Reward program that automatically sends customers discount
coupons when their sales running totals meets or exceeds a set threshold amount.
For example, you might want the system to issue a $10.00 coupon for every
$200.00 purchased. The system will e-mail a coupon to the customer upon
completing a sale. The coupon is valid starting next sale and cannot be used for
a sale amount less than the coupon value.
Since only one coupon can be used per order, customers 'collecting' such coupons
will not be allowed to apply multiple discounts to a given order. Unlike most
supermarkets, ezStore123/MerchantComplete does not redeem double coupons ;-)
This feature is fully automatic: just set it and forget it. Coupons issued are tracked and can be used only
once.
Important: Coupons must be enabled in the 'Merchant' section to activate
FrequentSurfer. When coupons are disabled, the shopping cart does not show the
'Coupon' field.
Platinum (B2B) version:
When a new customer type is created, the system automatically creates
a corresponding FrequentSurfer program. The program is created as inactive
and needs to be edited if you want it to be available for the new customer
type.
| Field
Name |
Description |
| Program
Name |
Enter the
name you want to use for your automatic discount program. |
Customer
Type
(B2B version only) |
The customer
type this program will apply to. This field is controlled by the user type
definitions and is always read-only.
|
| Discount
Rate |
Enter the
discount rate (percentage).
Tip: Exercise caution when assigning the discount rate since this will
determine the discount amount. Consult your CPA or CFO to make sure the
discount rate makes good business sense. |
| Bonus
Trigger Amount |
Enter the
minimum total of sales for which the system will issue an automatic
coupon. Note that if an order greatly exceeds this amount, the coupon
amount will be automatically adjusted. For example if the discount is $10
for $200.00 (percentage = 5%) and an order is placed for $600.00, the
coupon issued will have a value of (600/200 * percentage) or $30.00. |
Important Notes:
The coupons issued by FrequentSurfer are tracked as 'system' coupons.
In order
to protect the merchant from coupon fraud:
1. FrequentSurfer bonus coupons can be used only once and only by one customer.
2. FrequentSurfer bonus coupons are issued 'after the fact' and can be used only
for the next sale.
3. FrequentSurfer bonus coupons cannot be used in conjunction with other
coupons. They may however be used to purchase items on sale.
4. The amount of the sale redeeming a FrequentSurfer coupon has to be at least
equal to the value of the bonus coupon. Bonus coupons can never be applied to
tax and/or shipping or surcharges.
5. If an order is canceled or returned, the system debits the customer's sales
running total accordingly.
6. If an order for a total exceeding the 'Bonus Trigger Amount' (see above) is
canceled or returned, ezStore123 disables the coupon issued after the
sale. This prevents fraudulent use of the system by individuals placing a large
order, receiving a coupon then canceling the large order and using that coupon
for a purchas of a lesser amount.
7. If an order for a total exceeding the 'Bonus Trigger Amount' (see above) is
canceled or returned AND this order is not the last order placed by the
customer, ezStore123 will reset the customer account to zero and start
accumulating from this point. This prevents disproportionate coupon values to be
issued to customers.
In these extreme conditions, the maximum theoretical loss
to the customer is one bonus coupon (in reality, the actual loss is one half of
a bonus coupon on average).
|