Coupon codes may be e-mailed via the built-in 'Mass-Mailing' feature or sent to customers in any other manner.
Coupons can be defined 'globally' (applying to the entire sale) or 'locally' (applying only to a product or a range of products).
Important:
You must enable 'Coupons' in the Merchant setup screen to make the coupons active. When coupons are disabled, the shopping cart does not show the 'Coupon' field.
| Field Name | Description |
| Coupon Name |
Enter the name of the coupon in this field. |
| Coupon Code | When you create a new coupon, the system automatically assigns a unique value to this field. You may override this value but must make sure that each coupon has a unique code. |
| Apply
to Customer Type (B2B version only) |
Select the customer type for this coupon. Other customers will not be able to use this coupon. |
| Apply to Product(s) | Select the product or products discount will apply to. Hold the 'Ctrl' key to select multiple products. |
| Discount Amount | Enter the
coupon discount amount in this field. Tip: Exercise caution when defining a 'flat' discount rate. Make sure that you always specify a 'minimum sale amount' consistent with the coupon amount to avoid inappropriate discounts to be awarded. |
| Discount Rate | Enter the
desired discount percentage in this field. Tip: Exercise caution when assigning the discount rate since this will determine the discount amount. Consult your CPA or CFO to make sure the discount rate makes good business sense. |
| Minimum Sale Amount | Enter the minimum sale total (entire order) required to allow this coupon to be used. The minimum required amount is the total of the items in an order. It does not take into consideration taxes and/or surcharges, sales prices are used when applicable. |
| Apply Date | The date the coupon becomes applicable. Note: 1/1/2000 means Jan 1st 2000 at 0:00:00. Shipping information can be entered ahead of time and will automatically apply when scheduled. |
| Expiration Date | The date the coupon ceases to be applicable. Note: 1/1/2000 means Jan 1st 2000 at 0:00:00. |
Automatic 'Couponing':
ezStore123 provides a method to pass a coupon code to the shopping cart
directly from any web page, e-mail or any media supporting hyperlinks (such as
PDF documents or other word-processing documents). This is accomplished by
passing a special variable in the hyperlink. The advantage of this feature is
that the customer will see the coupon code appear 'auto-magically' in the
check-out screen, eliminating the hassle to remember or cut & paste the
coupon.
How to implement this feature:
Text link:
<a href=http://www.mySite.com/myProduct.htm?TXCOUPONID=A8HDK2KW>Click here
and get 5% off on Widgets!</a>
Image link:
<a href=http://www.mySite.com/myProduct.htm?TXCOUPONID=A8HDK2KW><img
src=/images/5perc_off.gif></a>
Notes:
- The target page must be an ezStore123 page (catalog, category list or
detail page containing an EZLink).
- The examples above assume that your web site is set-up to process .HTM files
as .ASP. Contact your VAR/ISP if in doubt.