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Case Study: HomeSecurityStore.com

Using e-commerce technology and other internet services provided by //digital things, a small but successful online business selling home security products & services transformed itself into a leading player on the web. In July 2001, HomeSecurityStore approached //digital things through one of our resellers to re-engineer their online operation with the use of our ezStore123 e-commerce platform. 
During the 2001-2005 period, the company web site internet ranking went up from over 500,000 to 25,000 (as of 12/2005)  thanks in part to the advanced Search Engine Optimization technology built-in the ezStore123 line of products. During the same period (that includes the .com burst, 9/11 and a depressed economy), the online revenue of the company grew 6-fold! 
In addition, during the timeframe, their sales ratio reversed from 70% phone/30% internet to 70% internet/30% phone. This afforded the company a much more streamlined operation that in turn translated into better pricing for their customers.

The paragraphs below illustrate the progress milestones of HomeSecurityStore.com, helped by //digital things technology, software and services.

September 2001:
Migrating from a run-of-mill, off-the-shelf shopping cart software, the company selected the ezStore123 Gold e-commerce package in order to leverage its scalable power and advanced marketing features. The migration and integration process was completed in just over a month. By July 2002, the online store sales had doubled.

May 2002:
In order to handle the ever-increasing sales volume, HomeSecurityStore.com commissioned from //digital things a full, bi-directional integration package to seamlessly integrate the online operations with their Accounting System, reducing the data entry overhead.

July 2004:
Having become a significant player in the online security business, HomeSecurityStore turned to the marketing power of Amazon.com and commissioned from //digital things a full integration package in order to position their products on Amazon.com. The integration package also handles downloading of Amazon orders and shipping notification through the Amazon.com system.

February 2005:
HomeSecurityStore.com commissioned from //digital things an extensive affiliate system that includes capability for affiliates to sign-up directly from the site, being verified & vetted then receiving substantial commissions from every confirmed referred order. Affiliates can consult their commission report in real-time via a secure web interface. This system will further increase the customer reach of HomeSecurityStore.com as hundreds of affiliates are expected to sign-up for the referral program.

January 2006:
HomeSecurityStore.com is the first site to use the new features offered by ezStore123:
1) Automatic product ranking system (customers can rank products from 1 to 5 stars and share their experience with others). 2) Advanced product details page (tabbed pages for easier access to product information). 3) Product image slide-show. An unlimited amount of images can be displayed.
The results are in: more and better product information produces more sales.

//digital things is proud of its participation in the successful evolution of HomeSecurityStore.com by providing them with the technology they needed, when it was needed. The extreme flexibility and customization capabilities of our ezStore123 e-commerce platform have delivered their promises every step of the way. 

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